Isabelle Maddex
Branding & Content Creation
About Me
I’m an undergraduate marketing student at Colorado State University with a passion for creativity, collaboration, and growth. I’m grounded in gratitude and surrounded by support as I continue to explore both personal and professional development. Though early in my career, I’m deeply committed to building a future where I lead with purpose. I aim to earn my degree with pride, inspire meaningful change, and remain a lifelong learner. I value innovation, open-minded collaboration, and the ability to adapt in a constantly evolving world.
Skills
- SEO, Google Analytics, Google Ads
- WordPress and Themify
- Canva Premium
- Photography/Videography
- Adobe Programs
- Content Creation
Relevant Marketing Experience
Sep- Present
Marketing & Social Media Intern
Craft and execute a marketing and social media strategy for TVLS, enhancing brand presence through Instagram growth initiatives and refreshed visual identity concepts. Partnered with the CEO and creative team to curate content; highlighting studio culture, design projects, and renderings tailored to target audiences.
Aug 2025- Present
Marketing Intern
Implemented a cohesive brand strategy by managing website updates, designing graphics, and creating engaging content for Instagram, TikTok, and LinkedIn to drive community engagement and promote events and initiatives
Jan 2025-Present
Web Design & Developer (Freelance)
Designed and developed a fully responsive, user-friendly website using WordPress and the Themify framework, aligning with the client’s branding, functionality, and aesthetic goals
Jan 2025-Dec 2025
Office Assistant
Planning, coordination, post-eval and execution of Univeristy Orientation, Primary Customer Service Rep for Orientation Office via Email, Phone, and Live Chat
Feb-Aug 2024
Social Media Marketing
Managed and optimized the social media presence for an Airbnb property in Breckenridge, CO, Developed and implemented targeted marketing strategies across Instagram and Facebook
Additional Work Experience
May -Aug 2023
Dunes Ambassador
Answered visitor questions at the front desk, operated the park’s bicycle rental shop, assisted guests biking to the beach, created and maintained gift shop purchase lists.
Jan 2021 -Jan 2025
Server/Hostess
Managed reservations and organized waitlists, effectively communicated with customers to accommodate special requests
Certifications
Customer Experience Management
Obtain management skills and strategic insights for providing consumers with satisfying experiences across a cross-section of markets including retailing, hospitality, and entertainment. Gain an understanding of digital tools used in attracting customers and addressing their needs for information and on-line services.
Market Research & Data Analytics
Gain valuable insight into the traditional qualitative and quantitative research methods used to collect primary data as well as analytic techniques to transform secondary data into decision-making information. Central to marketing techniques is access to data gathered through digital marketing efforts.
Marketing Communication & Branding
Gain the knowledge, process, and technological skills needed to operate in a dynamic and changing world, process improvement, and managing resources and relationships with suppliers and customers worldwide. Real-world, hands-on learning to prepare for decisions required for purchasing, producing, moving, and providing goods and services on a global basis.
Education
I am a senior undergraduate student at Colorado State University, pursuing a Bachelor of Science in Business Administration with a concentration in Marketing. I am deeply passionate about creative problem-solving, strategic communication, and the power of human connection. With a strong appreciation for learning and collaboration, I continuously seek opportunities to grow both personally and professionally through networking, innovative thinking, and meaningful engagement.
Colorado State University
Bachelor of Science in Business Administration
Concentration: Marketing
Certificates:
Customer Experience Management
Market Research & Data Analytics
Marketing Communication & Branding
Extra-Curriculars
Chi Omega Sorority
Photography/Video Chair
Head of Creative
Panhellenic Delegate Assistant
Sales Club
Active Member
Make-A-Wish
Volunteer