Skills and Experience
Skills
I developed many of my skills during my time at Colorado State University, where I focused on learning, growth, and hands-on experience.
Adobe Programs
I am proficient in Adobe Creative Cloud programs including Lightroom, Photoshop, Illustrator, and Premiere Pro. I use Lightroom for photo editing and enhancing visual consistency across digital content. Photoshop allows me to create and manipulate images for social media graphics and promotional materials. With Illustrator, I can design graphics such as logos, icons, and branding elements. I also have experience with Premiere Pro, where I edit video content for digital platforms and promotional use.
Word Press and Themify
I have experience building and customizing websites using WordPress, with a focus on creating user-friendly, responsive designs that align with brand identity and marketing goals. I use Themify to streamline the design process, allowing me to efficiently develop visually appealing layouts and functional site elements without extensive coding. This combination enables me to maintain and update websites with ease while ensuring a professional and cohesive user experience.
Canva Premium
I regularly use Canva Premium to design high-quality marketing materials, social media content, and visually engaging presentations. The platform’s advanced features allow me to create visually consistent and engaging content efficiently. Canva allows for quick turnarounds while maintaining a polished, professional look across all projects.
Photography/Videography
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit.
Google Analytics
I have experience using Google Analytics to track and analyze website traffic, user behavior, and market performance. I utilize this data to generate insights that inform strategic decisions, optimize content, and improve user engagement. By interpreting key metrics such as traffic sources, bounce rates, and conversion goals, I can help align digital strategies with measurable outcomes.
Isabelle Maddex
isabellemaddex.me